Materials and Methods: This study is a survey and the data collection tool are standard Rosenberg self-esteem questionnaire (SES) and self-image questions based on Schilder theory that are filled by 400 people of women living in Shiraz in 1394. Then collected data was analyzed through SPSS16 software by logistic regression, chi-squared test and phi Cramer. The sampling was geographical cluster multistage.  With the help of the urban block map, areas were randomly selected and questionnaires were given to the respondents at their homes.

Conclusion: Modernity has provided a different conditions  from before for everyone. It has given the power of choice and power of change to people including changes in body. In this research, which aims to study psychological factors affecting women tendency to cosmetic surgery, the findings are consistent with theoretical social psychology written in this study. But with the recent changes, some thinkers Considered, being a woman is high-risk in this period and they believe that the female body which is approved by others will be defined in a risky culture.